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Nike. Just Do It. Nike.com. Check out Nike.com and experience sports, training, athletes, shopping and everything else that's new at Nike. Just Do It. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. The brightest leaders create opportunity and inspire others to do their best work. Learn more about NIKE, Inc.’s leadership team. NIKE, Inc. is committed to building deeper community connections and spurring positive social change around the world. Sustainability is a catalyst for revolutionizing the way NIKE, Inc. does business – by innovating better solutions to create a limitless future that benefits athletes, the company and the world.
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